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ANIMATION 3D
Apple Halloween Series
Speculative Pitch for Apple, 2026
A self-initiated conceptual proposal for Apple Watch Halloween campaign: five original 3D characters, each obsessed with a different aspect of how the watch tracks nightly sleep, calories, music, temperature, and screen time.
The project encompasses full character design and art direction, short animations, watch face mockups, and campaign implementation across social media, retail, and out-of-home channels, all created to demonstrate how Apple’s product storytelling could be infused with more humor than is typical for holiday campaigns.